Paid Ads Manager 

Company Profile

A.B.I.L is a corporate immigration law firm with offices in Calgary. that helps clients worldwide with immigration matters. The firm specializes in recruiting and relocating international workers to Canada and the U.S., providing expert guidance throughout the entire process. A.B.I.L offers a broad range of immigration services, from corporate immigration to personal and family immigration matters. The firm represents corporations, institutions, non-profit organizations, and individual clients, providing timely and strategic legal advice on the constantly changing immigration laws and regulations.

Background

The CEO is an immigration lawyer based in Canada, and she is passionate about helping people and building relationships. After starting her career as a corporate/commercial lawyer, she shifted her focus to business immigration law to work more directly with clients and manage her own cases. She has extensive experience helping corporations and individuals with immigration strategies, global investment opportunities, and employee mobility or relocation.

Project Task

• The tasks involve creating and managing Facebook advertising campaigns with the goal of generating sales. 

• This includes developing a strategy, identifying the right target audience, creating compelling ad creatives, implementing effective lead capture methods, and analyzing data to optimize campaign performance. 

• Increase Social Media Followers

Challenges

• Client lack of expertise in Facebook advertising

• Targeting the right audience

• Lack of strategy

• Ineffective lead capture methods

• Limited budget

Project Solution

• Minimal Budget to Gradual Increase depending on the social platform

• Ads on Facebook, Instagram, Linkedin, Tiktok

• Develop a solid strategy.

  • Location Based

  • Demographic Specific 

  • Job Title

Skills Deliverable

Full-Scale Paid Ads Management:

• Setting up and managing ad campaigns on various Facebook ad formats

• Budget management and optimization

• Monitoring and adjusting ad performance to meet campaign goals

Strategy Development:

• Identifying target audiences and creating customized ad campaigns for different segments

• Developing ad messaging and creative concepts that align with campaign goals and target audience

• Defining campaign objectives and setting performance metrics to track progress

Creative Testing:

• Developing and executing creative tests to identify the most effective ad formats, messaging, and visuals

• Analyzing ad performance data to make data-driven decisions on future creative concepts

• Staying up-to-date on industry trends and best practices to inform creative testing strategy

Data Analysis:

• Monitoring and analyzing ad performance data to identify opportunities for optimization and improvement

• Developing and presenting reports on ad campaign performance to stakeholders

• Identifying trends and patterns in ad performance data and using them to inform future ad campaign strategy